Marketing Communications

The International Youth Day 2022 Summit, hosted online by Youth Uprising Philippines on August 3-4, centered around the theme of Intergenerational Solidarity, emphasizing the importance of collaboration across generations to achieve the Sustainable Development Goals (SDGs) and ensure that no one is left behind.

International Youth Day

Youth Uprising (Volunteer Work)

The key visual and social media collaterals for the event were designed with a focus on togetherness across generations. The overlapping Riso colors represent different generations coming together, with each color blending to show how collaboration creates something stronger and more vibrant.

The direction aims to inspire the audience to "create a world for all ages" and recognize the critical role of intergenerational cooperation in shaping a better future.

The International Day of the Girl 2022, held on October 27 at Gateway Mall, Araneta City, by Youth Uprising in partnership with Barbie, showcased talks, inspiring stories, and activities aimed at empowering young girls, advocating for equal opportunities, and inspiring the next generation of women.

International Day of the Girl with Barbie

Youth Uprising (Volunteer Work)

The key visual, inspired by Barbie’s branding, featured bold shapes, bright colors, and dynamic patterns, creating a design that was both familiar and memorable. Career Barbie dolls were showcased in the event backdrop to highlight a variety of career possibilities, reinforcing the message that young girls can aspire to be anything.

Rooted in the #YouCanBeAnything concept, the visuals aimed to inspire attendees by emphasizing the power of self-belief and imagination. Drawing on Barbie’s enduring influence, we wanted to encourage the audience to embrace their dreams and confidently shape their futures.

Social media designs created for Taste Me Nut, a peanut butter brand inspired by Jose Rizal's travels. Given the brief for this culminating project, we developed a brand identity and marketing campaign that connects each flavor to countries Rizal visited. This included informational posts, product highlights, website promotion, and lifestyle content, all designed to engage millennial working Filipinos by linking Rizal’s journey to a unique, flavorful experience.

Taste Me Nut

Sunday Studio (Internship Work)

An informational carousel on the benefits of vertical farming, created for Future Fresh in line with the brand's commitment to sustainability. The project combines engaging copy and design to educate the audience about the benefits of vertical farming methods.

Future Fresh

Coursework